Al Ajban Chicken is a UAE poultry company
As a social media manager at Multiply Marketing Consultancy, I created a social media strategy that aligned with the Al Ajban Chicken's business objectives, produced and managed content. I also managed a team of two community managers.
02 — Creative process
We created an engaging and visually appealing social media campaigns showcasing the product and its production process to drive engagement and sales.
Food safety comes first
Natural, free-range chicken is a healthier option for consumers who are conscious about their health and the quality of their food; Al Ajban Chicken has it all. The social media strategy reinforced the message that the chicken is locally grown, halal and the only natural, free-range producer in the UAE.
The campaign was mainly on Instagram and promoted to specific target locations through paid media.
Appetising artwork for Instagram
We wanted to showcase our product in the most visually appealing and appetising way possible. Using cooked chicken instead of raw chicken helped achieve that goal.
Shopping in lockdown
During the COVID-19 lockdown, many customers found it difficult to buy their favourite Al Ajban Chicken from physical stores due to restrictions and safety concerns. It couldn't have been the perfect time to promote home delivery, as the lockdown led to a surge in online shopping.
Our strategy was to promote home delivery through targeted ads across Dubai and Abu Dhabi so customers don't go a day without their chicken.
Boost instagram engagement
We introduced interactive and engaging games to capture the attention of Instagram users and keep them engaged with the brand's content. These games created a sense of community and competition among followers, which drove engagement and increased brand awareness.
Games for maximum engagement
Interactive games on Instagram increased engagement during lockdown when our audience was seeking indoor activities.
