Employer Branding Manager

Deriv Group - Dubai, United Arab Emirates

May 2022 - Present

In my capacity as the Group Employer Branding Manager, my primary responsibility is to oversee the overall employer brand image of Deriv Group across all of our 26 offices situated in 18 countries. The main key performance indicator (KPI) for my team is to establish Deriv Group as a highly desirable employer and an exceptional workplace.

Digital Communications Specialist

Kent - Dubai, United Arab Emirates

March 2021 - April 2022

I was hired from Abu Dhabi to Dubai to take charge of the digital communications aspect of the merger and acquisition process involving Kentech and Kentz, as well as the subsequent launch of the newly-formed entity, Kent.

Social Media Manager

Multiply Marketing Consultancy - Abu Dhabi, United Arab Emirates

March 2019 - April 2020

Following several years of building my expertise in South Africa and acquiring additional skills to enhance my resume, I was approached by Multiply to establish a new social media department and join their team.

Senior Social Media Specialist

Wunderman Thompson - Johannesburg, South Africa

August 2017 - February 2019

During that period, I managed the social media accounts for all Telkom subsidiaries, including Business Connexion Group (BCX), Integr8, OpenServe, and Yellow Pages. My responsibilities encompassed creating social media content, engaging with followers, fostering a sense of community, managing customer relationships, executing campaigns, developing strategies, and preparing reports.

Social Media Specialist

Flight Centre Travel Group - Johannesburg, South Africa

August 2014 - January 2017

I managed both leisure and business travel social media accounts. This involved collaborating closely with the internal product team and external partners to develop marketing campaigns.

Social Media Manager

Computicket - Johannesburg, South Africa

August 2013 - July 2014

At that time, I oversaw the management of all social media pages and content, while also providing clients with assistance in devising and executing campaign plans. Additionally, I conducted daily testing of mobile applications, ensuring smooth display and booking flows on both Android and iOS platforms. Furthermore, I was responsible for uploading press releases from high-profile clients such as Big Concerts and Real Concerts to the Computicket website.

Social Media Coordinator

BlackCumin Agency - Johannesburg, South Africa

November 2012 - July 2013

My responsibilities included managing the online presence of celebrity clients across various social networking sites, including Facebook, Twitter, and similar community platforms. I also posted on relevant blogs and seeding content into social applications as required.

• University of KwaZulu-Natal

  Bachelor of Social Science, Industrial, Organisational & Labour Studies

  2008 - 2010

• Red & Yellow Creative School of Business

  Certificate in Content Marketing

  2015

• Developing strategic plans

• Creative storytelling

• Content management

• Digital and social media marketing

• Employer brand management

• Team leadership

• Budget management

• Measuring and reporting

• Falcon.io

• LinkedIn Recruiter

• Google Analytics

• Canva

• ChatGPT

• Workvivo

• Redmine

• ClickUp