Having gained extensive experience overseeing social media management in prominent cities like Dubai, Abu Dhabi, and Johannesburg, I have uncovered a profound enthusiasm for employer branding.
As the leader of the employer brand function at Deriv, I am responsible for supervising all employer branding initiatives across 26 offices in 18 countries, with the number continuously expanding.
Deriv Group - Dubai, United Arab Emirates
May 2022 - Present
In my capacity as the Group Employer Branding Manager, my primary responsibility is to oversee the overall employer brand image of Deriv Group across all of our 26 offices situated in 18 countries. The main key performance indicator (KPI) for my team is to establish Deriv Group as a highly desirable employer and an exceptional workplace.
Kent - Dubai, United Arab Emirates
March 2021 - April 2022
I was hired from Abu Dhabi to Dubai to take charge of the digital communications aspect of the merger and acquisition process involving Kentech and Kentz, as well as the subsequent launch of the newly-formed entity, Kent.
Multiply Marketing Consultancy - Abu Dhabi, United Arab Emirates
March 2019 - April 2020
Following several years of building my expertise in South Africa and acquiring additional skills to enhance my resume, I was approached by Multiply to establish a new social media department and join their team.
Wunderman Thompson - Johannesburg, South Africa
August 2017 - February 2019
During that period, I managed the social media accounts for all Telkom subsidiaries, including Business Connexion Group (BCX), Integr8, OpenServe, and Yellow Pages. My responsibilities encompassed creating social media content, engaging with followers, fostering a sense of community, managing customer relationships, executing campaigns, developing strategies, and preparing reports.
Flight Centre Travel Group - Johannesburg, South Africa
August 2014 - January 2017
I managed both leisure and business travel social media accounts. This involved collaborating closely with the internal product team and external partners to develop marketing campaigns.
Computicket - Johannesburg, South Africa
August 2013 - July 2014
At that time, I oversaw the management of all social media pages and content, while also providing clients with assistance in devising and executing campaign plans. Additionally, I conducted daily testing of mobile applications, ensuring smooth display and booking flows on both Android and iOS platforms. Furthermore, I was responsible for uploading press releases from high-profile clients such as Big Concerts and Real Concerts to the Computicket website.
BlackCumin Agency - Johannesburg, South Africa
November 2012 - July 2013
My responsibilities included managing the online presence of celebrity clients across various social networking sites, including Facebook, Twitter, and similar community platforms. I also posted on relevant blogs and seeding content into social applications as required.
University of KwaZulu-Natal
Bachelor of Social Science, Industrial, Organisational & Labour Studies
2008 - 2010
Red & Yellow Creative School of Business
Certificate in Content Marketing
2015
Developing strategic plans
Creative storytelling
Content management
Digital and social media marketing
Employer brand management
Team leadership
Budget management
Measuring and reporting
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