Deriv is an online trading platform
Lead employer branding and internal communications for 20+ countries at Deriv, delivering an AI‑first candidate‑targeting strategy balanced by human‑centred storytelling.
Build campaigns, candidate experiences and internal communications that amplify employee voices, drive retention and make the EVP tangible to both candidates and colleagues.
02 — Creative process
My approach is to enhance Deriv's employer reputation by prioritising three key aspects:
The candidate experience with our brand during the job search
The employee experience throughout their tenure
The overall employee engagement and attitude towards Deriv
A place for the brave and curious
Defining Deriv’s first Employee Value Propositions (EVPs) and refreshing the careers site, content, and marketing assets to attract curious, bold AI‑first candidates who want to solve complex problems and stay long term.
Developing the company’s first EVPs and rebuilding the careers site, content, and recruitment marketing assets to attract curious, long‑term talent.
Placing EVPs front and centre on the careers page, with three concise promises to stop scrolling and start applications: take on hard problems, innovate with the best, and create global reach.
Building a strong employer brand through media placements
It's crucial to reach candidates where they are, so we prioritise various mediums including social media, online publications, print, and events.
We also prioritise in-person events such as our open days in the office and industry events. These events provide candidates with the opportunity to meet our talent acquisition team face-to-face and learn more about Deriv.
Taking employer branding to the next level with the LinkedIn newsletter
In a content-saturated world, employer branding storytelling emerges as the ultimate strategy to attract talented individuals and maintain employee engagement. In August 2022, my employer branding team introduced its inaugural LinkedIn newsletter called Deriv Digest, providing a monthly compilation of updates on company culture, milestones, events, and career opportunities.
Putting the tech team at the forefront of tech conversations
Built a Medium blog in June 2025 to showcase the Engineering team's expertise, amplify Deriv's technical reputation, and draw talent from active engineering communities.
I oversee engineering content from draft to distribution, including editing, publishing, and promotion on LinkedIn and internal channels.
Shining a spotlight on Deriv employees
Adopting a people-focused content strategy that aims to shift the focus to employees. Each month, we publish an employee story highlighting employees from various functions and offices. These employees share their career journey and their work at Deriv. Through this content, we also hope to motivate potential employees to consider joining Deriv.
