Deriv is an online trading platform
As the leader of the employer brand function at Deriv, I am responsible for supervising all employer branding initiatives across 26 offices in 18 countries, with the number continuously expanding.
My main key performance indicator (KPI) for my team is to establish Deriv as a highly desirable employer and an exceptional workplace.
02 — Creative process
My approach is to enhance Deriv's employer reputation by prioritising three key aspects:
The candidate experience with our brand during the job search
The employee experience throughout their tenure
The overall employee engagement and attitude towards Deriv
Building a strong employer branding in critical locations
It's crucial to reach candidates where they are, so we prioritise various mediums including social media, online publications, print, and events.
We also prioritise in-person events such as our open days in the office and industry events. These events provide candidates with the opportunity to meet our talent acquisition team face-to-face and learn more about Deriv.
Taking employer branding to the next level with the LinkedIn newsletter
In a content-saturated world, employer branding storytelling emerges as the ultimate strategy to attract talented individuals and maintain employee engagement. In August 2022, my employer branding team introduced its inaugural LinkedIn newsletter called Deriv Digest, providing a monthly compilation of updates on company culture, team-building activities, milestones, events, and career opportunities.
Transforming both current and prospective employees into enthusiastic supporters of Deriv
To enhance the variety of our newsletter content, we incorporate image covers that highlight teams of diverse races, ranks, and departments. Our stories encompass all Deriv locations, and we actively involve employees in the content creation process.
Putting the tech team at the forefront of tech conversations
The Deriv DevOps team launched a Tech blog and sought ways to promote it on social media. I devised a strategy by creating a LinkedIn showcase page called "Tech by Deriv" to highlight the blog. With captivating visuals and captions, I promote monthly blogs written by the Tech team on LinkedIn.
The purpose of this page is to showcase Deriv's technical abilities and the expertise of our team.
Shining a spotlight on Deriv employees
We have a people-focused content strategy that aims to shift the focus to employees. Each month, we publish an employee story highlighting employees from various functions and offices. These employees share their career journey and their work at Deriv. Through this content, we also hope to motivate potential employees to consider joining Deriv.
