Kent is a UAE-based global integrated energy services provider
As a Digital Communications Specialist at Kent, I managed the digital communications for the merger and acquisition of Kentech and Kentz and the launch of Kent.
My content strategy included positioning Kent as an attractive workplace amidst the industry's ongoing talent battle to fulfill the requirements of the energy transition.
01 — Project details
To succeed in the energy transition, Kent, an integrated energy services company headquartered in Dubai, aims to engage experienced employees and attract new talent with diverse skills, particularly in engineering, for their major energy projects in a competitive industry.
02 — Creative process
As part of my LinkedIn strategy, I profiled Kent returnees who left the company for various reasons. It was at the time that the Great Resignation saw a reversal with employees returning to old employment. It was intended to show that employees seek a familiar culture and a comfortable workplace.
Returned to Kent after a career break abroad
In the interview, Michele Hutchison emphasised that after taking a career break abroad, she found Kent to be the perfect place to return to. Having built connections and appreciating the company culture, she chose to join Kent upon returning to the UK from Saudi Arabia.
Returned to Kent after eight years away
In the interview, Martin Booth expressed his enthusiasm about returning to Kent after 8 years. He also discussed his involvement in exciting projects, as well as his personal life, including getting married and being a father of two.
Returned to Kent for the energy transition
In the interview, Steven Mackenzie mentioned acquiring valuable technical and leadership skills while away and expressed his eagerness to continue contributing to the energy transition. He also discussed his desire to help Kent enhance its offerings in the renewables sector.
