Trojan Construction Group is a UAE based construction company
As a Social Media Manager at Multiply Marketing Consultancy, I created a social media strategy that aligned with the Trojan Construction Group's business objectives, produced and managed content. I also managed a team of two community managers.
01 — Campaign brief
Trojan Construction Group aims to promote health and wellness among its employees. The company acknowledges that its workers are its most valuable asset and prioritises their well-being, especially given the nature of their on-site work.
02 — Creative process
We launched a 3-months weight-loss challenge named #LoseToWin, which aimed to offer our colleagues a life-changing experience. The winner was chosen based on maximum weight lost.
Promoting a culture of wellness
We collaborated with a fitness influencer and a wellness coach to provide healthy food alternatives and encourage regular exercise. The campaign was implemented internally and advertised externally through social media, our website, and PR efforts.
Maximising our branding efforts
For the campaign, our agency worked on designing the campaign logo, branded t-shirts, and pull-up banners to create a genuinely unique experience for the employees and social media audiences.
Leveraging social media for awareness
Our social media strategy involved being present at Trojan Construction Group's offices to capture their team in action during sessions, for use as social media content.
